Finally at least one cell provider gets it: T/Mobile is dumping their proprietary WAP homepage and just using google.com -- or at least the mobile version thereof.
The so-called "walled gardens" of proprietary content, like AT&T's mMode and T/Mobile's t-zones are embarassingly poorly-designed, full of sponsored links to expensive ringtones and background and game downloads, and generally felt like you'd driven off an interstate highway and into an expensive tourist-trap for yokels from which you couldn't find the exit.